About Me
My name is Lubertha Humphries, founder of Cradle Logic - a Tasmanian-based advice business.
Known for my optimistic, creative, and open-minded approach to problem-solving, I love helping people and find ways to make work-life more streamlined.
Throughout my career I've worked across a wide range of fields and industries, and in every single role I've seen the same recurring gap: the difference between how people want to use technology and the solutions that are offered. Sometimes that gap exists because of budget or time constraints; other times it's simply a matter of experience.
I've set myself the goal of helping close that gap.
As of this year, I'm studying at UTAS towards a Bachelor of ICT, to help me develop even more accurate, realistic and obtimised technical solutions.
Working alongside owner-operators, sole traders, and office managers, my focus is on making technology feel accessible, useful, and trustworthy. I can offer practical advice, tailored training, and implementation support that fits your business and your budget. Helping you streamline processes, reduce frustration among staff and customers, and reclaim valuable hours in your week.
What is AI?
Artificial Intelligence (AI) is the ability of software to learn from data, recognise patterns, and automate tasks.
Although AI in recent years returned to everyday conversation - thanks to Large Language Models (LLMs) such as OpenAI's ChatGPT, X's Grok, and Microsoft Copilot - it has been around for decades. You may already be using AI without realising it. If your business uses Search Engine Optimisation (SEO), or if you receive personalised recommendations on platforms like Netflix, YouTube, or social media, or use virtual assistants such as Google Assistant, Siri, or Alexa — you're already using AI.
For small businesses, AI is about practical tools that save time, reduce mistakes, and free people to focus on what matters most. Without realising it, you might already be paying for tools that can streamline your workflow and optimise your customer service.
What I Can Do For You
A lot of businesses already have the tools they need, but not the time to explore what's possible.
I work alongside small business owners and managers to uncover small changes with big impact. Saving time, reducing repetitave tasks, reasearching alternative tools, so you can continue to focus on what matters most.
Whether its steamlining your spreadsheets, writing template emails, designing custom AI prompts or exploring automation options - I will help you get clarity on whats worth improving and how.
- Help you understand and adopt AI tools that fit your business
- Offer training and workshops for your team
My focus is always on practical solutions - tools that save you time and money without desturbing workflows.
Due to my busy scedule I am currently only taking on limited projects, do reach out so we can discuss what I can do for you.
Purposeful
Every project starts with why.
Practical
Solutions that work in the real world
Human-Centered
Built around people, not systems
Principled
Doing what's right, not what's easy
Genuine
Honest, grounded, and transparent
Adaptive
Growing and improving with each step
Contact
Every great project starts with a conversation, let's chat.
Prefer email? · Or call +61 468 474 741 · LinkedIn
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